How to Get Consistent Business as a Notary Public—Even During a Pandemic
After all, pandemic or not, people will always need your services. Certain paperwork doesn’t stop requiring a notary signature just because we’re facing a pandemic.
As long as people are getting married, buying homes, and incorporating their businesses, they will always need your help as a notary public.
The key, then, is to creatively market your notary services during a time when people are avoiding meeting up in person.
So how do you do that?
1. LEVERAGE YOUR CURRENT NETWORK.
Being a notary public, in some ways, is like being a realtor—both jobs rely largely on referrals for the bulk of their business.
This doesn’t have to change just because people are quarantining in their homes. You can still pick up the phone or send an email to ask clients if anyone else they know may need your services.
If you can, be willing to go the extra mile to travel to your clients if they’re concerned about going out. When clients know that you care about their safety and concerns, they’re more likely to want to use your services.
2. START A BLOG.
Now it’s time to get a little more creative. Starting a blog is a great way to reach people online and answer common questions they have.
Before you start your blog, though, think about who your ideal clients are. Your clients might include people who are getting married, starting their businesses, buying a new house, or going through a divorce.
The blogs you write should focus on answering common questions those people might have. You could write about the legal steps people need to take before getting married. Or you could write a blog about what legal terms house hunters need to understand before they sign to buy a new home.
Blogging with your client in mind is a great way to attract the right audience and remind them that you can notarize their important documents.
3. STAY ACTIVE ON SOCIAL MEDIA.
People are on social media now more than ever. Quarantine means more time at home and more time on smartphones. So why not meet your ideal clients where they are?
When I say you should post on social media, though, I don’t mean just posting ads about your services.
Your social media posts should, again, be interesting to your ideal clients. Answer their burning questions, offer friendly advice, and—of course—advertise your services every now and then.
4. JOIN FACEBOOK GROUPS WHERE PEOPLE MAY NEED A NOTARY PUBLIC.
There are plenty of Facebook groups devoted to local areas and cities. In these groups, residents can post questions, ask for recommendations, and so on. Join Facebook groups for some cities near you.
Every once in a while, search for the term “notary” in the search bar within the group and see if anyone is asking for help. You never know when someone will post asking for a recommendation for a notary public.
5. ATTEND ZOOM NETWORKING MEETINGS.
Just because people are quarantining doesn’t mean they’re not still networking. Join relevant networking meetings via Zoom to stay connected with people in your line of work and to stay top of mind for prospective clients.
The great thing about virtual networking is that it takes less time than in-person networking, and it can be just as rewarding.
NEED A NOTARY PUBLIC STAMP?
If you’re just starting out as a notary public, you’ll definitely need an official stamp. Thankfully, if you’re commissioned in Florida or Georgia, you can purchase one from us!
We have several types of self-inking notary stamps that you can customize in both rectangular and round options. With proper care and use, your new notary stamp should last you for many years!